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"Driven by Innovation, Creating the Future with Intelligence" HMAUDIO Group was founded in 2002, specializing in the audio field. After 22 years of continuous breakthroughs, with innovation as the engine, it has carved out a broad space in the wave of industry involution. Now, let's have a conversation with Tang Xiaoming, the founder of HMAUDIO Group, to explore together how he, with firm belief and fearless courage, leads HMAUDIO Group to persevere on the path of innovation and bravely move forward towards the goal of "helping domestic brands go global"!

I. Demonstration of Strength in New Product Launch, Leading the New Trend of Digital Mixing

Recently, HMAUDIO Group launched the new generation of small performance-level digital mixer DM16 PRO at the new product launch event and simultaneously conducted an online live broadcast. During the event, a comparison test was carried out between the new product and other mixers, and through a detailed comparison of performance indicators, the excellent advantages of this product in key parameters such as functional configuration, SNR, and dynamic range were demonstrated. "The new product inherits HMAUDIO's technological accumulation in the DSP audio processing field, achieving breakthroughs in functions and user experience. By making an objective comparison with similar products of other brands and speaking with measured data, everyone can find out the strength of HMAUDIO's products." Mr. Tang is very confident about this new product. "Nowadays, compared with international brands, our main distance is in brand influence but not performance. In terms of functions and performance, we have full confidence to reach the domestic and even international first-class level with this new product."

At the launchevent, Mr. Tang went on stage to explain the new product. As the chairman of the group and also the product director, I am fully involved in product development. I have the most comprehensive understanding of the product and much deeper feelings, so I explain it in person." Mr. Tang frankly said: "To develop this product, HMAUDIO Group invested a large amount of research and development resources. The entire R & D team in Foshan has concentrated their all efforts on researching and developing the new digital mixer." The research and development process of this product was full of challenges. For the new product's user interface design (UI design),the whole R&D Team put a lot of thoughts. After being overturned multi-times, the finally finalized version breaks through the tradition, emphasizing intuitive operation and ease of use, providing users with an efficient and smooth mixing experience. The research and development process of this product vividly demonstrates the professionalism and perseverance of HMAUDIO Group and vividly reflects Mr. Tang's unremitting adherence to innovation.

The official launch of the DM16 PRO digital mixer will further consolidate HMAUDIO's leading position in the digital mixing field, indicating that domestic digital mixing technology will enter a new stage of development, bringing more innovation and value to the global audio production market.

II.Innovation-Driven, Dual Base R&D and Parallel Automated Production

"Driven by Innovation has always been the core development strategy of HMAUDIO Group." Mr. Tang said, "I'm bold and dare to make mistakes. Although innovation has risks and costs, continuously launching new products to gain market recognition has more benefits than drawbacks, so we have always adhered to innovation."

HMAUDIO Science and Technology Park

A powerful R & D team is the main force of innovation and one of the core competitiveness of HMAUDIO Group. At present, HMAUDIO Group has two R & D bases. The R & D team in Foshan focuses on continuously launching new digital mixer products, while the team in Jiujiang is constantly improving in other product categories such as intelligent conferences and TOI cloud management. In 2019, HMAUDIO Science and Technology Park was opened in Jiujiang, where production and manufacturing, professional marketing and R & D teams are gathered. The cultivation of the R & D team is a long process. Mr. Tang personally leads the team for training, starting from scratch, imparting advanced R & D concepts and industry knowledge to team members. After five years of efforts, the R & D team in Jiujiang has gradually matured and can independently undertake the research and development and service of products. At present, HMAUDIO Group has a R & D team of more than 30 people in Jiujiang, forming different R & D groups to conduct product research and development and service for different brands of the group. This dual-base R & D mode ensures that HMAUDIO Group always stays at the forefront of the industry in terms of technological innovation.

Foshan R & D Team

Jiujiang R & D Team

HMAUDIO Group has a 50,000㎡ digital intelligent manufacturing base in Jiujiang. Mr. Tang leads the team to deploy production automation, realizing multiple automated production measures. "Our self-developed automatic screw machine can test while screwing, maximizing the efficiency. In addition, we have also developed our own production management system to realize information management. Managers can monitor the running situation of the production line in real time through the computer, effectively improving the management efficiency." Mr. Tang introduced. HMAUDIO Group takes advanced manufacturing as the breakthrough, by improving the level of automated production, realizing the production goals of high quality, high efficiency and low cost.

Lead-free Wave Soldering

Automated Assembly Line

Automatic SMD

III. Actively Coping with and Breaking through Industry involution, Focusing on Niche Segments

Facing the current market situation of industry involution, HMAUDIO Group has adopted a series of active coping strategies. First, continuously maintain product innovation and continuously expand the market scope. "The development of HMAUDIO Group has always been inseparable from innovation-driven." Mr. Tang believes that "the launch of new products brings new performance growth points for HMAUDIO Group. Even in the face of fierce market competition, it can also seize a certain market space through innovative products, bringing benefits to the company."

Secondly, optimize manufacturing and give full play to cost advantages. By means of advanced manufacturing, improve the level of automated production, reduce costs and improve product quality. "HMAUDIO will continue to make arrangements in optimizing manufacturing in the future. We expect to design a fully automatic digital mixer assembly line next year to improve the assembly efficiency and quality." Mr. Tang introduced. In addition, HMAUDIO Group's hardware factory not only provides supporting services for itself but also makes profits through external sales. This model not only meets the production needs of HMAUDIO Group and reduces costs but also brings additional income to the company.

Jiujiang Mingtian Hardware Products Co., Ltd. under HMAUDIO Group

Finally, focus on niche segments, carefully polish products, deeply analyze market demands, and improve product competitiveness. HMAUDIO Group has clear brand goals and development strategies. The brand HMAUDIO has deeply cultivated the DSP field, focuses on digital audio products, and has planed to launch analog - digital consoles and live broadcast consoles and other products to meet the different markets needs; KOER is positioned as an intelligent conference brand, focusing on intelligent conference system solutions, and plans to launch cabinet - free solutions; while ZONGSON focuses on intelligent audio - visual system solutions. "We need to be steady and make our business more refined, detailed and stronger." Mr. Tang said.

HMAUDIO Group's goal is not only to achieve success in the domestic market but also to make domestic brands go global. In the field of digital mixers, the progress of its overseas orders has exceeded that of domestic ones, indicating that HMAUDIO Group's products have international competitiveness. Mr. Tang deeply understands that "the road to the rise of domestic brands is still long and requires continuous innovation and efforts. Technically, we need to continuously catch up with and surpass international brands; in the market, we need to actively expand overseas markets and increase brand awareness." Although this process is full of challenges, Mr. Tang is confident to lead HMAUDIO Group to gradually gain a firm foothold in the overseas market and boost domestic brands to go global.

The development process of HMAUDIO Group in the audio industry is a history of struggle full of innovation, hard work and perseverance. Mr. Tang, with his tenacious perseverance and unremitting pursuit of innovation, has led HMAUDIO Group to overcome one difficulty after another. It is believed that under the leadership of Mr. Tang, HMAUDIO Group will surely continue to write its glory in the audio field and help domestic brands go global with a more determined pace!